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Upper Deck to Remain With Tiger

12/16/2009

Upper Deck trading cards have announced that they will not sever ties with their oft-banging spokesman Tiger Woods.

One, I did not realize that Upper Deck was still in business, let alone producing golf cards.  Either way, I do not care.  This scandal, one would think, could only help the Upper Deck brand.  I wouldn’t be surprised if their top decision makers are banking on some kind of public outrage, or at the very least, some public acknowledgement.

Bottom line is, people are talking about Upper Deck today and they weren’t yesterday.  That’s what you call a return on investment.

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